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Mail Piece Design

The tone of your message, the amount of information, and your audience will all influence what type of format will be most effective for your mailing. For instance:

  • A formal or “official” mailing is usually printed on 8.5” X 11” letterhead, and sent first-class mail in a business-size envelope.
  • An informal invitation, announcement or a reminder with a brief message could all be sent in a postcard format.
  • A promotional or detailed informational mailing could be sent as a self-mailer.  

Other design and cost considerations include:

  • The shape, size, and weight of your mail piece can affect the cost of postage.
  • For US Postal Service Mailings: Understanding the postage and delivery differences between standard bulk-rate mailings, periodicals mailings, and first-class mailings.
  • Mailing Permits: The University holds permits under the permit imprint mailing system at first-class and standard bulk rates, including non-profit. Contact the preferred vendor Mailbox of Ithaca, 607-257-3865, for information.
  • Business Reply Mail (BRM):  BRM enables a department to provide its correspondents with reply envelopes or cards that the correspondent can return without paying postage.  

These are only a few of the many factors that can affect the cost and efficient delivery of your mailing. It’s important to consult with the United States Postal Service or the University's preferred vendor before having a mailing printed, because adhering to certain size restrictions and formats, etc., can help save you time and money.